In English, Round And Spiky Objects Tend To Have “Round” And “Spiky” Sounds

Many of us are familiar with the “bouba/kiki”, or “maluma/takete” effect — that we tend to pair round, blobby shapes with the words “bouba” or “maluma” and spiky shapes with “kiki” or “takete”. These findings hold for speakers of many different languages and ages, and various explanations for the effect have been proposed.

But these studies have almost exclusively used made-up words (like these four), note the authors of a new paper in Psychonomic Bulletin & Review, who have found that the effect is also at play in the English language. That is, the components of made-up words that we commonly pair with a round shape tend also to be found in nouns that refer to actual round objects, and the same for spiky sounds and objects. Continue reading →

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