Pop Concert, Opera — Or Both? What Drives People To Become “Cultural Omnivores”


While waiting for the philharmonic orchestra to begin in the concert hall, you observe the people around you and wonder, “What made them come to this place?” The love of music? Snobbery? Conformism — because other friends do this? Or, maybe there are other, deeper motives? Similar questions arise when we think about what drives people to participate in pop culture and consume its products. Do they simply enjoy it? Scientists’ answers to this question can be surprising. For example, one study suggests that we consume pop culture because we suffer psychological ill effects from feeling out of the loop.

But what drives people to become cultural omnivores, those who consume both so-called “highbrow” and “lowbrow” culture? New research investigates just this question. Continue reading →

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