Expressing Outrage At Factory Farming Makes People Feel Less Guilty About Eating Meat

Meat consumption has decreased by 17% in the UK over the past decade, with more and more people questioning the health, environmental and moral implications of eating meat. While some will be unrepentant about their taste for meat, others may find it more morally ambiguous, with big questions about how justifiable their diets really are. 

A new study, published in Social Psychological and Personality Science, takes a closer look at how meat-eaters grapple with these quandaries. It finds that blaming third parties, holding them responsible for moral transgressions, can reduce the cognitive dissonance involved in eating meat. Continue reading →

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