When People Hold Morally-Based Attitudes, Two-Sided Messages Can Encourage Them To Consider Opposing Viewpoints

Where do you stand on pheasant shooting? Or single-religion schools? Or abortion? However you feel, your attitudes probably have a strong moral basis. This makes them especially resistant to change. And since anyone who holds an opposing view, based on their own moral stance, is unlikely to be easily swayed by your arguments, these kinds of disputes tend to lead to blow-outs within families and workplaces, as well, of course, as online.

So, anything that can encourage people to be more open to at least thinking about an alternative point of view could be helpful. And a new paper in Personality and Social Psychology Bulletinreveals a potentially promising method for doing just this. Continue reading →

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