When Reminded Of Their Mortality, People Are More Likely To Donate Possessions That Allow Their Identity To Live On After Death


Mortality is a weighty, often difficult topic. Some avoid thinking about it altogether, while others try to come to terms with it: research suggests a fear of death can be ameliorated by unexpected tactics including hugging a teddy or listening to death metal.

It’s also been posited that a fear of mortality can lead to materialism: trying to accrue as many possessions or as much wealth before death as a way of managing existential terror. But a paper in the Journal of Consumer Research suggests that thinking about mortality might have a different impact on behaviour, making people more likely to give away their possessions. Continue reading →

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