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Fonts can be very distinctive indeed. Even if robbed of their original context, it can be easy to identify the fonts used on the front of a Harry Potter book, adorning a Star Wars poster, or on the side of a Coca-Cola can, to name a few examples.
But fonts can also leave us with other impressions: the font used to brand a beloved book, for example, has different emotional connotations to the one you use to type emails. And according to new research, particular fonts may also carry some political connotations, too. Continue reading→