When Thinking About Your Personality, Your Friends’ Brain Activity Is Surprisingly Similar To Your Own

How well do you know your best friend? New research led by Robert Chavez at the University of Oregon suggests that scans of both your brains might provide the answer. The study, published in the Journal of Personality and Social Psychology: Attitudes and Social Cognition, reveals that the brain activity patterns of people asked to think about what a mutual friend is like can be remarkably similar to those observed in that friend when they think about themselves. Continue reading →