The Paradox Of Viral Outrage: Public Shaming Inspires Further Outrage — But Also Increases Sympathy For The Offender


Spend any amount of time online and you’re likely to see the same patterns repeat themselves over and over again: somebody says something offensive or controversial on social media, they’re met with anger and disgust, and they either apologise or double down.

But does responding to such toxic or offensive remarks, especially en masse, actually work? Or does it simply increase sympathy for the offender, no matter how bigoted their remarks were to begin with? According to a new paper, it may be the latter. Continue reading →

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