Metaphors Matter: Seeing Our Achievements As “Completing A Journey” Helps Maintain Success


Throughout our lives, we set ourselves goals — to pass an exam, run a marathon, lose 10 kilograms of excess weight or gain a promotion. Given the importance of such goals to our physical and psychological wellbeing, it’s not surprising that there’s has been a wealth of research into how best to set, work towards, and achieve them.

But let’s say you succeed — what then? A recent study suggests that people are more likely to maintain good behaviours if instead of thinking about achieving a goal as “arriving at a destination,” they view it as “completing a journey.” Continue reading →

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